Luxury / Commercial · 2025

Luxury eyewear,
visualised end‑to‑end.

A premium product and campaign visual system for a luxury eyewear house — studio still life, editorial portraits and cinematic lifestyle, generated and retouched end-to-end with AI-assisted workflows.

Project overview

Client
Luxury eyewear house
Sector
Fashion / Luxury accessories
Discipline
Concept, AI imagery, retouch
Year
2025
Deliverables
Campaign, e-commerce, OOH, social

A complete seasonal visual system for a luxury eyewear house — studio product, intimate portraits and cinematic lifestyle, built around a single light, color and tonal language.

Every frame was generated, composited and finished in-house. The work spans optical and sun, men and women, day and night — unified by one editorial register that scales from a 1080-square to a six-meter façade.

The challenge

Studio precision, editorial feeling.

Luxury eyewear lives or dies on detail — acetate grain, hinge geometry, lens optics, the way light wraps a frame on skin. The client needed campaign-grade visuals before samples were even ready to ship.

The imagery also had to feel human and desirable — not catalogue, not CGI — across studio, portrait and lifestyle, all reading as one season.

Creative process

From mood to master file.

01
Brief & mood
Aligned with the client on a luxury reference world — Italian craft, sun-soaked editorial, low-key cinematic — anchored to the existing house identity.
02
Art direction
Defined three pillars: pure studio product on color, intimate close-up portraits and after-hours lifestyle. One light language across all three.
03
Generation pipeline
Iterated with Midjourney, Flux and Stable Diffusion — multiple passes per frame for frame silhouette, lens optics, skin and environment.
04
Compositing & retouch
Photoshop finishing for frame fidelity, lens reflections, skin retouch, color grading and house-consistent tonal range.
05
Delivery
Master files, e-commerce crops, square and vertical social cuts, plus large-format print masters for boutique and OOH.