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News.Issue 14 ·

Krea 3: what it changes for AI product image editing

Krea 3 edits images at 2K in under 8 seconds, keeps labels and colours intact and changes only the area you box. What it means for product visuals.

By Olena, me20 Studio · 3 min read

Product still life of three table lamps on round pastel plinths — a white dome lamp on a wooden stem and a ribbed lamp on a peach base — with a small felt toy beside them on a soft beige background
minimal product still life, a white dome table lamp on a slim walnut stem and a ribbed glowing lamp on a peach ceramic base, round pastel plinths, tiny felt toy creature, warm soft glow, matte beige wall, gentle studio light, calm Scandinavian mood --ar 16:9

Krea has released Krea 3, a new image model built for fast, precise editing, and it is now the default model in the Krea app. Krea says it finishes a 2K edit in under 8 seconds, keeps products, logos and text consistent between edits, and can change only the part of the image you draw a box around. For product visuals, that is the interesting part.

What is Krea 3?

Krea 3 is Krea's newest model for making and editing images from plain-language instructions. Krea opened the beta on 15 October 2026, and it is available to everyone in the app, through the Krea API and through partners such as fal, Together AI and ComfyUI.

  • native 2K output, with a choice of 1K or 2K in the app
  • several reference images in one request — up to eight, per Krea's product page
  • a faster mode and a higher-quality mode in the API; Krea 3 Ultra needs a Max plan

Edit one region and leave the rest alone

Krea 3 can redraw only inside a box you draw and describe, and leave the rest of the image untouched. On its product page, Krea shows a test in "Precise" mode where no pixels outside the edit area changed; that is Krea's own single test, not an independent benchmark. In the API, regional edits are available today.

Speed and price per edit

Krea says Krea 3 is several times faster than Nano Banana Pro, and lists about $0.06 for a 2K edit, compared with about $0.135 for Nano Banana Pro. Krea also reports Krea 3 Ultra in fourth place on Arena's Multi-Image Edit leaderboard. All of these numbers come from Krea, so treat them as claims until you test them on your own images.

What it changes for brands and creators

Krea 3 is aimed at the jobs product teams do every week. Krea's guide lists product photography in new scenes, consistent characters across poses and lighting, precise changes to objects, materials, colours or text, and sketches turned into finished images.

  • Good fit: new scenes around a real product photo, material or colour variants, small fixes to a hero image
  • Check carefully: small text and labels (use 2K), exact brand colours (compare against your reference)
  • Not yet: weighted style references, moodboards and LoRAs from Krea 2 — Krea's docs say they are not supported in Krea 3 yet

How to try it

Open Krea, pick Krea 3 in the model picker (it is the default) and the app shows the cost before you run. Start from a real product photo, add your references and say what each one is for, then describe one change at a time. For brand colours, include the HEX value and compare the result with your reference photo.

New to product briefs and colour checks? Read our AI product photoshoot brief, our guide to keeping true product colour and see our imagery work. Need product visuals that stay accurate? Tell us about your project.

P.S. The caption under the cover image is a ready-to-use prompt. Copy it into Midjourney, Higgsfield or any image generator and make your own version.

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